The Post-Purchase Survey: A Vital Marketing Attribution Tool

A post-purchase survey that asks, “How did you hear about us?” poses an essential question at the optimal time. It yields actionable data that will help you refocus your marketing spend and kick that Facebook addiction.

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Quantitative Vs. Qualitative: Not So Black And White After All

In simpler times, we often thought of data types as being a matter of definition: data is quantitative if it is easily and widely defined, qualitative if it is not.

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