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Cookie-less Marketing: Life Without Conversion Pixels

It’s always been an interesting choice of words to call cookies and device IDs “persistent”. To most people, being surreptitiously followed and monitored at all times would likely be described as “stalking”. It’s only the stalker who refers to himself as persistent.

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Quantitative Vs. Qualitative: Not So Black And White After All

In simpler times, we often thought of data types as being a matter of definition: data is quantitative if it is easily and widely defined, qualitative if it is not.

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What’s Wrong With Surveys, And How We Fixed Them

At EnquireLabs we consider post-purchase surveys to be a no-brainer, but a big part of that confidence comes from working to solve some of the natural shortcomings of the standard survey.

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Setup A Postgres Database With Your Shopify Data (Developer Not Required)

A guide for non-technical marketers to setup a Postgres database and start querying their Shopify data in less than an hour.

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Listen To EnquireLabs On The Honest Ecommerce Podcast

We recently dropped in on Chase Clymer's e-commerce podcast Honest Ecommerce to chat all things attribution and media diversification.

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Making The Best Of A Tough Situation

Current events have unintentionally launched an A/B test in marketing.

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Test Yourself: What’s The Value Of An Attributed Sale?

Wisdom tells us that if you can't measure something, you can't improve it. And yet, when it comes to attribution, brands often operate under a rather hypocritical duality.

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