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Quantitative Vs. Qualitative: Not So Black And White After All

In simpler times, we often thought of data types as being a matter of definition: data is quantitative if it is easily and widely defined, qualitative if it is not.

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What’s Wrong With Surveys, And How We Fixed Them

At EnquireLabs we consider post-purchase surveys to be a no-brainer, but a big part of that confidence comes from working to solve some of the natural shortcomings of the standard survey.

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Setup A Postgres Database With Your Shopify Data (Developer Not Required)

A guide for non-technical marketers to setup a Postgres database and start querying their Shopify data in less than an hour.

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Listen To EnquireLabs On The Honest Ecommerce Podcast

We recently dropped in on Chase Clymer's e-commerce podcast Honest Ecommerce to chat all things attribution and media diversification.

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Making The Best Of A Tough Situation

Current events have unintentionally launched an A/B test in marketing.

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Test Yourself: What’s The Value Of An Attributed Sale?

Wisdom tells us that if you can't measure something, you can't improve it. And yet, when it comes to attribution, brands often operate under a rather hypocritical duality.

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Listen To EnquireLabs On The eCommerce Fastlane Podcast

We recently dropped in on Steve Hutt’s long-running marketer podcast eCommerce Fastlane to break down all things attribution

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