Tagged: attribution
Calibrating Your Marketing Mix Model With Post-Purchase Survey Data
Marketers can no longer rely on a single source of truth when it comes to marketing attribution.
by Michael Kaminsky | attribution
Success Story: Füm Uses Post-Purchase Surveys To Scale Podcast Ads 25x
Füm explains how its podcast channel drove $500k in revenue through post-purchase survey attribution. For anyone paying attention to EnquireLabs customers, their growth strategy sings some other familiar tunes.
by Mitch Turck | attribution
To Understand Zero-Party Data, Think About How You Collect Emails
In our opinion, the DTC industry needs a mental reset on the concept of “partied” data. It’s not enough to internalize some textbook distinction between zero-party data and first-party data -- because if you build your customer experience first and think about data types later, you miss the whole point of this customer-centric movement that DTC stands to capitalize on.
by Matt Bahr | attribution
Baseline Surveys: How To Reach Those Hard-To-Measure Spots
A baseline survey, for our purposes here, informs the natural response rates for choices that may soon shift due to a marketing initiative. You run baseline surveys beforehand (often 30-60 days prior to a new initiative), so you can have a more accurate reading on lift after the fact.
by Matt Bahr | attribution
Measuring Word Of Mouth: The Invisible Elephant In The Room
What’s big, gray, and responsible for 20-50% of purchasing decisions? It’s the elephant in the room known as Word Of Mouth.
by Matt Bahr | attribution
Paid vs. Non-Paid: Why You Shouldn't Predict Growth On Paid CAC Alone
The problem with relying solely on a blended CAC as your core optimization lever, is that it doesn’t actually account for how many customers came in via non-paid sources.
by Matt Bahr | attribution
The Complete Guide To Attribution Surveys
Solving attribution with one simple question, “How did you hear about us?”
by Matt Bahr | attribution
Cookie-less Marketing: Life Without Conversion Pixels
It’s always been an interesting choice of words to call cookies and device IDs “persistent.”
by Matt Bahr | attribution
The Post-Purchase Survey: A Vital Marketing Attribution Tool
The order confirmation page: a window of massive opportunity.
by Matt Bahr | attribution
Test Yourself: What’s The Value Of An Attributed Sale?
A rather hypocritical duality: if a channel provides attribution, those numbers are gospel. If a channel doesn’t, it’s no big deal.
by Matt Bahr | attribution
Making The Best Of A Tough Situation
Current events have unintentionally launched an A/B test in marketing.
by Matt Bahr | attribution