Success Story: Füm Uses Post-Purchase Surveys To Scale Podcast Ads 25x

Füm explains how its podcast channel drove $500k in revenue through post-purchase survey attribution. For anyone paying attention to EnquireLabs customers, their growth strategy sings some other familiar tunes.

Announcing Our API: Programmatic Question And Response Data

With integrations and destinations at the forefront of EnquireLabs’ value proposition, we’ve now rolled out our API to enable programmatic access to your question & response data. Many of our clients and partners have had fantastic ideas for use cases with Question Stream™️ data, and we’re excited to see how the API helps those ideas take shape.

We Raised $4.5MM To Bring Speed & Scale To Zero-Party Data

We’re ecstatic to announce our latest funding round led by True Ventures, and supported by investors V1.VC, FiDi Ventures, Hawke Ventures, and Silicon Ventures, along with our wonderful angel investors and DTC leaders including the founders of Chubbies, Ted Wang, Harris Barton, Daphne Carmeli, and Casey Armstrong.

EnquireLabs: The 7 Operating Principles

When we began hiring in a more systemic fashion, we knew it was time to solidify our company values. Every successful startup reaches this juncture, but until recently, many of them addressed the problem with overly simplistic solutions.

How to Automatically Take Action on Consumer Insights

Consumer insights, and the actions you take with them, are the lifeblood that keeps your ecommerce store strong. However, while many businesses consider data like this important, many struggle to analyze and act on it, and it all takes up precious time. Wouldn’t it be easier if you could just automate it?

Offline Attribution Via Survey Methodology

EnquireLabs collaborated with Right Side Up for a deep dive on growth marketing through offline channels. Coverage includes survey methodology, attribution calculators, and best practices in ROI measurement.

Success Story: Pastreez Solves The Buyer vs. User Problem With Post-Purchase Surveys

An EnquireLabs client success story, using post-purchase surveys to segment customer types, dissect AOV, and improve marketing attribution.

QOTD: Who Is This Purchase For? The Buyer vs User Problem

With our rollout of Question Stream™ now in full effect, it’s time to bring our clients around to the big picture, and what it means to operationalize DFC!

Announcing Our Updated Plans & Pricing

With our rollout of Question Stream™ now in full effect, it’s time to bring our clients around to the big picture, and what it means to operationalize DFC!

How To Set Up A Shopify Post-Purchase Survey

For Shopify brands breaking into new DTC marketing channels and generating word of mouth, there’s no better catch-all solution to marketing attribution than a post-purchase survey questionnaire.

How To Use Your Sales Associates To Learn Even More About Your customer

Your retail associates are likely some of the only people on your team who are interacting with customers face-to-face on a recurring basis.

Introducing Question Bank: Our Best Practices In Zero-Party Data Gathering

The funny thing we see when clients first adopt a direct-from-consumer data approach is that initially, they suffer from writer’s block. "I can ask my customer anything? Well... what should I ask?"

Productive Bounce Rate: A New Ecommerce Metric That Measures Brand Positioning

PBR (Productive Bounce Rate), stems from the idea that not every bounce should be treated the same. There's a difference between people who bounce with a really clear idea of the brand's positioning and people who don't.

To Understand Zero-Party Data, Think About How You Collect Emails

In our opinion, the DTC industry needs a mental reset on the concept of “partied” data. It’s not enough to internalize some textbook distinction between zero-party data and first-party data -- because if you build your customer experience first and think about data types later, you miss the whole point of this customer-centric movement that DTC stands to capitalize on.

Baseline Surveys: How To Reach Those Hard-To-Measure Spots

A baseline survey, for our purposes here, informs the natural response rates for choices that may soon shift due to a marketing initiative. You run baseline surveys beforehand (often 30-60 days prior to a new initiative), so you can have a more accurate reading on lift after the fact.

Conversion Rate Optimization With PCR CEO Drew Himel

Drew's team at Consult PCR tackles CRO for tons of DTC brands. In this episode he schools us on what to look for, and what to ask of your customer experience.

QOTD: Who Can We Thank For Your Purchase Today?

It’s tough to think of a brand for whom this question wouldn’t work. Why is that? Data integrity, engagement, and clarification.

Measuring Word Of Mouth: The Invisible Elephant In The Room

What’s big, gray, and responsible for 20-50% of purchasing decisions? It’s the elephant in the room known as Word Of Mouth.

Post-Purchase Surveys (PPS) with Quip's First Employee, Shane Pittson

Our latest episode of the Question Authority podcast features Shane Pittson, Quip's first employee and current Head of Growth & Marketing.

Customer Research With Zappos' Alex Genov

Our latest episode of the Question Authority podcast features Alex Genov, Head of Customer Experience Research at Zappos.

Zero Party Data with Gen Furukawa

Our latest episode of the Question Authority podcast features Gen Furukawa talking to us about zero party data and his Shopify app Prehook.

Paid vs. Non-Paid: Why You Shouldn't Predict Growth On Paid CAC Alone

The problem with relying solely on a blended CAC as your core optimization lever, is that it doesn’t actually account for how many customers came in via non-paid sources.

What Shopify Marketing Analytics Tools Should I Use?

If you’re asking yourself what Shopify marketing analytics tools to use, you’re already one step ahead of many Shopify DTC brands who focus too much on reporting, and not enough on analysis. Getting a competitive edge in DTC requires deep analytical dives.

Quant Vs. Qual With Sam Deutsch

Our latest episode of the Question Authority podcast features Sam Deutsch of Anheuser-Busch InBev talking to us about all things quant vs. qual data.

Behavioral Science with Lilly Kofler

Our latest episode of the Question Authority podcast features Lilly Kofler talking to us about behavioral science.

Announcing The Question Authority Podcast

Question Authority: a podcast where marketing experts teach brands about the art & science of questions.

Offline Attribution with Krystina Rubino

Our latest episode of the Question Authority features Krystina Rubino of Right Side Up talking to us about offline attribution, and podcast advertising.

QOTD - When Are You Going To Buy Again?

Everything you do to nurture your customer relationship prior to the Decision Window is your retention advantage.

Survey Research with Sam McNerney

Our latest episode of the Question Authority podcast features Sam McNerney talking to us about strategic survey research.

Ethnography with Allison Braund-Harris

Our latest episode of the Question Authority podcast features Allison Braund-Harris talking to us about ethnography.

Question Stream™ 1.0

A brief introduction to Question Stream.

The Complete Guide To Attribution Surveys

Solving attribution with one simple question, “How did you hear about us?”

Cookie-less Marketing: Life Without Conversion Pixels

It’s always been an interesting choice of words to call cookies and device IDs “persistent.”

The Post-Purchase Survey: A Vital Marketing Attribution Tool

The order confirmation page: a window of massive opportunity.

Introducing: Response Clarification

A simple and effective way to immediately follow up on a customer response.

Quantitative Vs. Qualitative: Not So Black And White After All

What the digital revolution has taught us is that a dataset’s type is nowhere near as important as its *usefulness*

Set up a Postgres Database with Your Shopify Data (Developer Not Required)

A quick guide to setting up a PostgreSQL database with your Shopify data.

Test Yourself: What’s The Value Of An Attributed Sale?

A rather hypocritical duality: if a channel provides attribution, those numbers are gospel. If a channel doesn’t, it’s no big deal.

What’s Wrong With Surveys, and How We Fixed Them

Imagine traveling to a foreign country and seeing a power outlet that doesn’t fit anything you own. That’s what survey and market research data look like to most martech stacks

Making The Best Of A Tough Situation

Current events have unintentionally launched an A/B test in marketing.

Listen To EnquireLabs On The Honest Ecommerce Podcast

We recently dropped in on Chase Clymer's ecommerce podcast, Honest Ecommerce.

Improve Email Segmentation: Send EnquireLabs Responses To Klaviyo

Segmenting your email lists is one of the higher ROI activities you can do within your email marketing strategy.

Listen To EnquireLabs On The eCommerce Fastlane Podcast

We recently dropped in on Steve Hutt’s long-running marketer podcast eCommerce Fastlane.

Why Do Single-Question Surveys Work?

Single-question surveys force you to think harder about the question and the experience, as one should always do when asking customers for a favor.

New Integration: Increase Your Conversion Rate And AOV With CartHook

The Scariest Word In Marketing Attribution: Direct

The scourge of marketing sources goes by many names':' "Unknown", "None", "Dark", "Other"... but in many circles, he is known simply as, "Direct".

When To Start Diversifying Your Media Spend

For an entire generation of Ecommerce marketers, growth was about as complicated as making a mimosa. Not anymore.

Analyzing Survey Responses In Google Analytics

this is the summary of the blog number 1. it's so fun!

New Shopify Flow Feature: Interact With Customer & Order Properties

Enquire customers can now tag customers or orders, update notes, and more with Shopify Flow.

Simplify Customer Segmentation With EnquireLabs And Shopify Flow

Leverage your post-purchase survey responses to automate workflows and become a better marketer.