Fairing x TikTok Announce Ad Credit Incentive Program
On September 19th, 2019, a Fairing brand received the first attribution
response containing “TikTok” via a post-purchase survey. In the years
since, Fairing has seen TikTok
grow
from an occasional write-in survey response under “Other”, into a
formidable channel for discovery and conversion, becoming a full-fledged
marketing strategy where more than 15% of consumers start their purchase
journey.
From the first view, down to a purchase, customers are exposed to brands
through multiple touchpoints before converting. When it comes to
measuring impact, performance marketers have long seen a click as the
only indicator of interest and intent. As users shift seamlessly across
devices, browsers, and apps, creating more touchpoints, last click based
attribution models and click-based conversions alone are no longer the
indicator of action they once were before.
TikTok has partnered with Fairing in an effort to help advertisers learn
from their customers through post-purchase surveys, along with a brand
incentive to help TikTok learn more about its own growth. Our
integration connects seamlessly with Shopify and your marketing stack,
building a database of insights directly from your customers.
How The Fairing x TikTok Ad Incentive Program Works
The basics of this program are simple: on any Fairing
plan , set up your Fairing TikTok API
integration, and get $5k in ad credits from TikTok if you’re spending
>$10k/wk. Brands spending less can also receive up to $2k in ad
credits.
To set up your integration:
- Go to Integrations in the Fairing app and
click on the TikTok integration
- Choose your question to attach to the API, and copy your generated
API key
- Send that API key to
TikTok
, and you’re ready to go
One of TikTok’s goals here is to accelerate their exploration of
reporting products for brands — no surprise given the platform’s
content-heavy top-of-funnel influence, as evidenced by the fact that
over 40% of Fairing’s TikTok-attributed responses carry no UTM or
referrer data. With this ad incentive program, brands can now conduct
more experiments across TikTok with confidence that holistic impacts
will inform future advancements in the platform itself.
We applaud TikTok’s commitment to supporting Fairing’s privacy-focused
integration for DTC brands. To access this program as a current Fairing
user, contact [email protected] or submit the intake form directly
here
.
Not on Fairing yet? Visit https://fairing.co/lp/fairing-tiktok to
learn how we tell the marketing stack what it needs to hear, and fill
the attribution gaps for thousands of DTC brands.
There is literally no other way I’m aware of to truly understand the
impact of TikTok other than to ask your customers at checkout.
Ryan Pamplin, Co-Founder & CEO @ Blendjet